Sustaining Member Program: A Study in Corporate and Member Value
The Association of Public Health Laboratories’ Sustaining Member Program has enabled public-health professionals and corporations to partner in new ways, much to the benefit of the industry and the public alike. This paper provides case study examples of partnerships between APHL and three of its Sustaining Member Program participant companies to illustrate the value public/private partner programs can bring both participating parties.

At a time when consumers and advocates are demanding more socially responsible corporate behavior, are companies actually embracing opportunities to positively impact society, or is it simply window dressing? This case study gives an example of a new spin on the traditional cause marketing campaign, generally initiated by companies looking to promote a brand or product by aligning with a cause.